8 Advanced SEO Techniques and Strategies

If you implement right SEO services on your site, your business is more likely to experienced high revenue and maximum ROI, but along with this, make sure that you carry out an ongoing SEO practice to get the best result. Once you generate sufficient traffic on your website, you must make continuous efforts to keep those ranking.

Check out the best SEO techniques and strategies to stay at the page 1 of Google. So, before you publish your next piece of content for your website, run it through the following:

1. Keyword Research

The first step is to simply choose the best keywords that suit your business and you want the post to show up for. If your business is about “organic dog foods” you must find out what people are searching for. The easiest way to do this is use Google Keyword Planner, a free tool that will show you an estimate for any search phrase.

2. 2. Spy on your Competitors

Now that I have a term I want to try to rank for, I’m going to go undercover and do some recon! Look at all the content on page one of Google, ignoring any ad results at the top. The 10 (or so) results are your competition! What are they missing? Can you do better?

3. Content Marketing

Now that you know what your competition looks like, it’s time to create the content that is going to blow those folks out of the water. This is perhaps the most difficult part, but it’s the most important. It needs to be remarkable. Create an engaging and informative content whether is it for blog post, e-commerce store page or sales landing page.

4. Keywords in your Headline

Your page title should contain your keyword, but that doesn’t mean it must be exact (though it can be).

Additionally, the title must also be interesting enough that people will want to click on it! A good example of this would be, if you are going to write “increase income”, your headline should be “10 Incredible Ways to Increase Income”

5. Put Keywords on Images (Alt-Tag)

Next, if your blog post contains images, you can use those images to cement the idea to Google about your post’s topic. There are two ways to do this:

1. The image name
2. The image alt tag

To change the image name, simply change the name of the image on your computer before uploading. Instead of a file called “DS000172.jpg,” you can rename it something like “organic dog food for puppy.jpg.”

The “alt tag” is something you designate after you upload the photo to your website. Without getting too technical, the alt tag is simply the text that the web browser will show if the photo can’t load for some reason.

6. Keywords in the URL

Another way Google is able to determine what your blog post is about is the URL. In other words, we’re talking about what comes after the “.com” in your URL (or .net, .org, or whatever you use). For example, which of the following URLs do you think Google will like better when deciding whether to show a certain page?

• www.YourWebsite.com/9124824834-1
• www.YourWebsitecom/organic-dog-food-puppy

While the former might not completely kill your SEO efforts, the latter helps show Google exactly what the post is about.

7. Internal Links

If you aren’t talking about your best content, why should anyone else care? For this reason, it’s important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.

8. Check and Monitor Backlinks

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn’t it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.

While producing incredible content may get you some links, the truth is, you are going to have to do some “link building.” This means reaching out to other website owners in the space to ask for links. For some helpful SEO tips on getting these links, I like to read Backlinko.com.

The above 8 SEO techniques and strategies may not include everything a person could know about SEO, but by simply following this checklist, you’ll be miles ahead of the competition and will likely see your posts get significant SEO traffic.