AI. Everyone is talking about it, everyone wants to learn more about it, everyone wants to work in a field where they cannot be replaced by it. In the current society, people are given the notion that AI will replace a lot of jobs in the future. However, the future may not be what people have suggested. The future could be humans working more efficiently with AI creating more innovative ways to improve and to grow even faster.
This is also the case for market research, there is no need to fear that AI analysis will replace all market researchers. Instead, people should be more optimistic. One might ask how should people be more optimistic about the future when AI services and technologies are slowly expanding to the current job scope of market researchers? This is due to the fact that market researchers can do more in the future, instead of using all their time in doing something a machine/computer can do. This could also indicate that there will be a great improvement in terms of the impact of market researches.