Mobile technology massively changed the way Singaporeans do business in the 21st century. It helped companies and organizations connect and interact with their markets all over the country. It also helped them build relationships with their suppliers from other parts of the world.
Today, instant messaging apps help companies achieve their communication goals. WeChat for business marketing is one of the preferred tools Singaporean companies use to take advantage of the mobile technology trend.
Here is everything you need to know about how WeChat can benefit marketing efforts.
What is WeChat?
Chinese tech giant Tencent developed WeChat as a messaging app, but it evolved into a more complex “super app.” A report by FinancesOnline revealed that there are at least 1.2 billion active WeChat users in the world. In addition, according to a 2017 study published by Statista, 24% of Singaporean social media users are active in Wechat.
The app used to focus more on messaging until digital marketing agency professionals discovered that it could do more than just sending messages online.
Why Is WeChat Useful for Singaporean Businesses?
There are plenty of perks that Singapore businesses can get by incorporating WeChat into their marketing campaign strategies. These include:
#1: Communication with Billions of Users Worldwide
As previously mentioned, WeChat has a global user base. The number of active WeChat Singapore users makes it an ideal tool to use for digital marketing campaigns.
Companies can take advantage of the app to keep in touch with their target audience. Since people from different age groups use the app, it would be easy for marketers to reach out to the right audience. They can also opt to create an official WeChat account. Companies can use its business features to target their ads through different options like age, gender, and location.
#2: Incorporate a Wide Range of Third-Party Apps for Business
The regular version of the WeChat app already provides plenty of useful features for ordinary subscribers. These include sending chat messages, posting videos and images, and sharing external links. But for business purposes, Singaporean companies will additionally benefit from WeChat Work, a special version of the app created for commercial purposes.
For those who have no idea what WeChat Work is, it’s a messaging platform that also provides secure access to various automation tools and third-party apps. It includes everything that companies need to manage their business operations on WeChat. Currently, there are more than 1.5 million third-party app developers on WeChat as of 2018. Some of the most useful ones include apps for customer relationship management (CRM), human resources, and company training.
#3: Organize Marketing Campaigns
WeChat offers plenty of engagement and income-generating opportunities for Singaporean companies, particularly in digital marketing strategies for business.
Marketing experts know that strategies can be a hit-or-miss approach. Some campaigns may not positively impact the company at the start. But as time passes, marketers can figure out the right adjustments to their strategies for success. They only need to analyse how well the campaign performed in the market.
Companies may conduct marketing research methods like online or traditional focus group discussions to gather valuable information they can use to improve their marketing campaign.
In addition to such measures, WeChat can supplement data by providing an analysis of ads sent through the app and their generated engagement. It can reveal data that marketers can use to evaluate the different aspects of the company’s social media marketing campaign, such as reach, social engagement, click-through rates, and more.
#4: Take Advantage of a More Refined Search Engine
Social media apps like Facebook, LinkedIn, and Instagram are equipped with search engines that use different algorithms. But all the search engines in these apps rate the relevance of information using the same process that web search engines use: search engine optimization (SEO). It is a process of customising a company’s digital presence and content to reach higher rankings on search engine results pages (SERPs). But marketers can also work on other tactics to remain on top of the leading app markets by learning everything they need to know about SEO and social media.
For example, Singapore businesses can use Apple App Store Search Optimization to get the attention of iOS smartphone users, which comprise 26.96% of mobile vendors’ global market share as of June 2021. On the other hand, using Android App Search Optimization can reach Android smartphone users better in the country.
Because of these reasons, Singaporean businesses ought to consider incorporating WeChat Work to boost the performance of their marketing strategies significantly.
Conclusion
Is your company’s marketing campaign using WeChat? If not, then it may be a good time to look for a trustworthy digital marketing agency that has experience utilising WeChat marketing for different industries in Singapore. Media Manager can handle all your marketing campaigns in any channel, including WeChat. Send us a message at https://www.mediamanager.com.sg/contact/ to know more about our services.