Top SEO Tips for Local Business Owners in Singapore

SEO is an effective way to market your business online, it helps businesses promote their products and services to local and global customers at the exact time they’re looking for a local business. Meanwhile, SEO in Singapore uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Foursquare, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies. Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers through SEO.

SEO does not have to be complex, get these SEO tips right and you will be on your way to higher search rankings.

1. Identify your audience

This is the first step in determining your products or services’ intended consumers. Identifying your audience helps you assess the demand and the actual supply of your product or services. Moreover, it helps you modify that product or service to better meet the customers’ needs and to design campaigns or ads that will most likely appeal to your choice of audience.

2. Make use of social media

Almost all your customers and potential customers have an account in a social media so more than anything else, your business needs to establish a presence in social media.  Establishing social media marketing includes using hashtags as often as needed, interacting with customers virtually – this means answering inquiries, complimenting and thanking complimentary reviews or just by letting customers know that someone is reading their posts. And for most business, building a visible and credible social media presence is as good as generating leads that can possibly turn into sales.

3. Get local online citations 

Local citation is the mention of your business name, address or contact numbers in someone else’ website. It’s like the yellow pages, and these citations help you improve your ranking in local search results. Keep in mind that citations should be consistent and should include your company name or your trading name, a local telephone number preferably with area code and the physical address of your business.  An example of local citation sites is Trip Advisor, Yellow Pages, Scoot, blogs, and even your local newspaper website and much more.

4. Have a relevant content

Higher search ranking means higher clicks in your website and to achieve such you must increase your website traffic by adding relevant posts, reviews, or updates. Create a kind of content that people, especially your chosen audience can connect with, then work your way out into building an audience and introducing what you can offer to them. You do not have to write five articles per day, just some regular updates can mean fresh content for search engines to pop your brand name.

5. Use appropriate keywords

Sometimes the search word you have inputted may not be the one Google or any other search engines have been looking for. Do a research on how your customers or potential ones link your product to a word or group of words. It is not always about getting visitors to your website but it is all about getting the right visitors. And with appropriate keywords, you can predict the shifts in demand and marketing conditions, thus giving you an edge in understanding the consumer’s needs.

6. Add reviews section

Building your brand name’s credibility is as important as setting your business visibility. Ask a satisfied customer to leave a review in your social media accounts and getting good reviews can tremendously increase your search rankings and boost your website visibility.

7. Do not expect results instantly

Just like many other things, success does not happen overnight. Good SEO takes time and while there are so many factors that can affect your rankings, content makes all the difference. Be patient and trust your SEO.